
Introduction: Apulia's Wine Tradition
Apulia is more than just beach vacation - it's a paradise for wine lovers! The sun-blessed region produces some of Italy's best wines. From robust Primitivo to elegant Negroamaro - immerse yourself in the world of Apulian wine.
Top Wineries in Apulia
1. Masseria Altemura - Locorotondo
This masseria combines traditional past with modern winemaking. Tastings take place in rustic stone rooms overlooking vineyards.
Highlights:
- Private wine tasting: €45 per person
- Lunch in the garden: €65
- Overnight stay in agritourism: from €120
2. Castello Monaci - Salice Salentino
One of the largest and most renowned wineries with over 150 years of history. Award-winning for its Negroamaro and Primitivo.
Experience:
- Entrance with tasting: €30
- Gourmet lunch: €55
- Vineyard walk: included
3. Cantine Cellamare - Taranto
Small and exclusive - perfect for lovers of authentic wines. The owner personally guides through the vineyards.
Highlights:
- Small group (max 8 people)
- Tasting with snacks: €40
- One-hour tour: included
4. Vinicola Barletta - Locorotondo
Family-run winery with special focus on sustainable agriculture. Organic and biodynamic wines.
Activities:
- Vineyard tour: €20
- Tasting (4 wines): €25
- Combo packages: €60
Classic Apulian Wines
Primitivo - The King of Red Wines
Characteristics:
- Alcohol content: 14-16%
- Flavor: spicy, peppery, dark fruits
- Best wineries: Salice Salentino, Taranto
Recommended Primitivos:
- Primitivo di Manduria (full-bodied, 14%)
- Primitivo di Gioia del Colle (complex, 14.5%)
- Primitivo Riserva (aged, 15%)
Negroamaro - Elegant Finesse
Characteristics:
- Alcohol content: 13-14%
- Flavor: elegant, cherry, slight bitterness
- Origin region: Salento Peninsula
Proven Selection:
- Negroamaro Rosso del Salento (entry-level wine, 13%)
- Negroamaro Riserva (complex, 14%)
- Negroamaro IGT (modern interpretation, 14%)
Vermentino - The White Wine
Characteristics:
- Fresh, minerally, lemon aroma
- Alcohol content: 12-12.5%
- Ideal with seafood
Rosato - The Rosé Wine
Apulia's rosé is famous - drier and spicier than French rosés.
Recommended Wine Tour Packages
Half-day Wine Tour (3 hours)
- Visit 2 wineries
- 4-6 wine tastings
- Light snacks
- Price: €50-70 per person
Full-day Wine Tour (6-8 hours)
- Visit 3-4 wineries
- Extensive wine tastings
- 2-course lunch
- Vineyard walk
- Price: €120-180 per person
Luxury Wine Tour with Chef
- Private winery
- Personal sommelier
- 4-course gourmet menu
- Wine pairing for each course
- Price: €250-350 per person
Best Season for Wine Tastings
Spring (April-May):
- Vineyards in bloom
- Pleasant temperature (18-22°C)
- Fewer tourists
- Best for booking
Summer (June-August):
- Hot (30-35°C)
- Many tourists
- Early morning tours recommended
- Higher prices
Fall (September-October):
- Grape harvest and winemaking
- Vineyards full of activity
- Pleasant weather
- Best for enthusiasts
Winter (November-February):
- Quiet season
- Affordable prices
- Smaller visitor groups
- Sometimes rainy
Practical Tips for Wine Tours
How to Book
-
Online Platforms:
- Viator
- GetYourGuide
- Winery websites directly
-
Local travel agencies in Lecce, Bari, or Brindisi
-
Hotel requests - many hotels arrange tours
Transport
- With driver: €80-100 for group (safer, more expensive)
- Self-driving: Car rental €25-40/day (cheaper, you drive)
- Bus tours: €60-90 per person (group, guided)
Etiquette and Tips
- Don't drink too much - spitting is OK!
- Drink slowly and savor aromas
- Drink water between wines
- Wear sturdy shoes (for vineyards)
- Don't forget sun protection
Culinary Pairings
Apulian wines pair perfectly with:
- Burrata and tomatoes (with Vermentino)
- Handmade orecchiette (with Primitivo)
- Seafood and fish (with Rosato)
- Local cheeses (with Negroamaro)
Top Wine Regions
Salento Peninsula
- Negroamaro, Primitivo
- Picturesque villages: Lecce, Salice Salentino
Valle d'Itria
- Vermentino, Locorotondo
- Beautiful trulli houses
Gioia del Colle
- Premium Primitivo
- Higher elevation with cooler climate
Wine Purchases Locally
Winery prices:
- Primitivo bottle: €8-15
- Premium Riserva: €20-35
- In restaurants: €20-40 per glass
Money-saving tips:
- Buy directly at the winery (cheaper)
- Ask for quantity discounts
- Wine markets in Lecce (Saturdays)
- Online shipping available
Conclusion: A Dream for Wine Lovers
Apulia's wine tradition is profound, authentic, and accessible. Whether you're an experienced sommelier or simply a wine lover - a wine tour here will be unforgettable!
Cheers! To your next Apulian wine experience!
More Apulian Insights
Explore Destinations

Vieste
Vieste is the pearl of the Gargano peninsula, a thriving seaside resort featuring golden sandy beaches, the iconic Pizzomunno limestone monolith, and charming historic center overlooking the Adriatic Sea.

Monopoli
A charming coastal town with a beautiful historic center, sandy beaches, and a bustling fishing harbor - less touristy than neighboring towns.

Foggia
Foggia, the capital of northern Apulia, is a vibrant city blending medieval history with modern energy. As a gateway to the stunning Gargano Peninsula, it offers authentic local experiences, important pilgrimage sites, and access to natural wonders and regional specialties.

